Rick Beato really, really dislikes Fender...

[TimC340]

Let me try to rein this in a bit. I think the primary concern isn't so much Fender but concern that if Fender falls, Studio One Studio Pro will fall. Many people here used Sonar, and musicians have long memories. It's true that Sonar is back from the dead, and better than it ever was. But in this type of corporate situation that's the exception, not the rule.

So I think fear about losing Studio Pro is what's driving this thread. It's tangentially about Fender only because Fender owns Studio Pro. I don't think that many people here care about the setup of Fender guitars, or rivalries among guitar makers. I also think that none of us can predict with any certainty what will happen to any of the DAWs currently being offered.

Exactly, Craig. And one interesting irony is that if Studio Pro was withdrawn from sale and support today, I could go back to Sonar Pro tomorrow!

 

[TonalDynamics]

Let me try to rein this in a bit. I think the primary concern isn't so much Fender but concern that if Fender falls, Studio One Studio Pro will fall. Many people here used Sonar, and musicians have long memories. It's true that Sonar is back from the dead, and better than it ever was. But in this type of corporate situation that's the exception, not the rule.

So I think fear about losing Studio Pro is what's driving this thread. It's tangentially about Fender only because Fender owns Studio Pro. I don't think that many people here care about the setup of Fender guitars, or rivalries among guitar makers. I also think that none of us can predict with any certainty what will happen to any of the DAWs currently being offered.

Is this true though? Don't think it's so cut and dry.

If Fender filed for bankruptcy, Servco may well attempt to structure a deal to keep Presonus (or even buy it for fair market before the filing), a very stable legacy hardware/software group with established brand trust. Maybe they would even rename it back to Studio One.

Which honestly at this point might be a net positive for the DAW...

But I do not want Fender to fail, that would be a tragedy.
I want them to start behaving themselves and to stop cutting corners.
Or at the very least, stop shooting themselves in the foot with obtuse and tone-deaf PR decisions!

You mention the Gibson-Cakewalk debacle, but to be blunt many of us here feel this has already happened in a sense with the Fender takeover.
The design direction did a 180.

 

[TimC340]

While I think Craig's right that the concern fuelling the question is what would happen to Studio Pro if Fender were to fold, I think you're also quite right that PreSonus probably would survive such an event - as would many other products in the Fender arsenal. However, I don't think that is a likely consequence of the current situation, even though this is a bit of a PR blunder on Fender's part. Hopefully the uproar will have persuaded them that they've made a misstep and they'll let it die down quietly and negotiate licencing deals with the companies they've targetted, and in the meantime perhaps revisit their own QC so that future customers can be assured that buying Fender will deliver the quality they should reasonably expect.

 

[sintil8]

The tale of the Emerald Ash Borer, and Fender... shouldn't this at least be mentioned in support of Fender.
Myself not in favour of the need to rebrand SO1, they have pulled the plug and are willing to play a role in reforestation.

Boring beetle rocks guitar makers

Dr Terry Mabbett looks at why swamp ash has struck a chord with guitar manufacturers – and how it could all end on a sour note, thanks to the…

www.forestryjournal.co.uk

Kindest regards

 

[Ken Morgan]

Who knows? When Fender makes a guitar that sells at street or close to it, they make money once. When Fender makes a software product, they have a potential to make money repeatedly with subscriptions, updates, whatever, for some time to come.

To make a guitar, there are a LOT of people, manufacturing supplies and equipment, shipping, all that. With software, there's a lot of computer power, some specialized people, but no manufacturing real estate or such...just click a button and customers get almost instant purchase gratification.

A DAW can fix a bad guitar player...a guitar player can't fix bad DAW implementation

Truth be told, I'm not sure who the ultimate master is in this anymore. Bean counters will always exist and they will always be loyal to who pays them. Pro end users relying on music tools will shop for things that reliably get the job done for their specific tasks at hand. Semi-pro and enthusiasts will get whatever the heck they want...and I believe the semi-pro/enthusiast market is where almost every music related manufacturer is trying to compete.

 

[TimC340]

No DAW is good enough to fix my guitar playing!

 

[Ken Morgan]

 

[lokeyfly]

Hmm. I‘ll offer my 2 Pfennigs and then leave it alone.

I'll follow up on your comments since they somewhat align with mine.

I did not know the breadth and depth of Fender‘s erasure of everything Presonus. If I had been a long time user of Studio One, I‘d be quite pissed off.

This has been my contention with Fenders approach here. Long time Studio One user, and I feel Fender could have ran with "Presonus' Studio One 8, by Fender (in small text)" if they wanted to place their stakes in the DAW realm. That would have at least bolstered Presonus who have had a loyal following with their DAW, and equipment hardware. Studio Pro 8? Where the hell is 1 thru 7!

A lot of work by Craig and others just POOF?! Gone? That is really out of line and disrespectful.

Greg will tell you the same, but as a gentleman, and a professional, he has integrated smoothly into the change. Me? I'm no gentleman.

On the other issue, I wish them luck trying to force Yamaha or PRS to abandon their ST model guitars. I was thinking of getting one of PRS‘s Silver Light SEs (or whatever they‘re called) Strat knockoffs, but there‘s a Martin D-18 or Yamaha FG9 in my near future.
Both Yamaha Pacificas and the PRS‘s are still for sale at Thomann.

Actually, based on a recent response by Fender's CEO, their issue is with direct copies of their Strat and Telle designs. You know, actual identical copies. The Pacifica, and PRS have slightly varied differences on their theme. This is not Fender's beef (or lawsuit). They actually promote such similar designs. Similar to the Harley Davidson position years ago on the Japanese V twin cruisers. Rather than sue (which they actually did with Honda's Shadow, over a sound patent). They instead took the position of, hey you want a Rolex? You buy a Rolex. Taking the we have the real thing, approach. Thats smart marketing, and it worked!

I‘m sure that mostly makes people roll their eyes. The destruction of resources meant to help this community seems more egregious, imo. I‘m grateful for this resource, and while politics can‘t be completely removed from these situations in the musician/recordist community, it is best to not let it get out of hand.

Very true. What really gets out of hand are these bloggers who know commenting is more click bait intended, than the issue at hand. Far be it, Rick Beato would ever gravitate to click bait with his never ending top twenty whatever, shallow ratings. You get my drift. Every major blogger stated some version of "Well, I wasn't going to comment on this but......", then clearly acted on some holy-er-than-thou position, not even knowing the complete story.

I didnt know any post in this forum was closed. LoL. That's rare that I'm not in the mix, or cause. How refreshing.

Hey, get that Martin D18! They're still fine guitars. I bought a HD28-V about ten years back, and they are as luscious now, as the one's I played in the mid seventies. I'm on my third Fender Strat, that is a MIJ vintage 54' tobacco. Out of this world good. It's no different than buying a Strat or Telle is a hit or miss with Fender. It's been that way since the seventees. I lived it. Even worked at a Sam Ash at that time in NYC. I still have a 68' Fender P bass that I will never part with. Love their guitars, when theyre good, they're great. When theyre bad, they suck!
It's part of their essence. ; ) Just like an oil dripping on the showroom floor, Harley Davidson. You buy into the attitude.
And like a Harley, if someone has to ask.. . , well then, dont.
I have many name brand guitars (acous & elec), and I love them all. Even, the more cost effective Harley Benton's. Name brand, or knock-off. They all have their own story.
People will always quibble about something. Particularly, the armchair CEO's.
That includes the click bait bloggers.