Rick Beato really, really dislikes Fender...

[TimC340]

Let me try to rein this in a bit. I think the primary concern isn't so much Fender but concern that if Fender falls, Studio One Studio Pro will fall. Many people here used Sonar, and musicians have long memories. It's true that Sonar is back from the dead, and better than it ever was. But in this type of corporate situation that's the exception, not the rule.

So I think fear about losing Studio Pro is what's driving this thread. It's tangentially about Fender only because Fender owns Studio Pro. I don't think that many people here care about the setup of Fender guitars, or rivalries among guitar makers. I also think that none of us can predict with any certainty what will happen to any of the DAWs currently being offered.

Exactly, Craig. And one interesting irony is that if Studio Pro was withdrawn from sale and support today, I could go back to Sonar Pro tomorrow!

 

[TonalDynamics]

Let me try to rein this in a bit. I think the primary concern isn't so much Fender but concern that if Fender falls, Studio One Studio Pro will fall. Many people here used Sonar, and musicians have long memories. It's true that Sonar is back from the dead, and better than it ever was. But in this type of corporate situation that's the exception, not the rule.

So I think fear about losing Studio Pro is what's driving this thread. It's tangentially about Fender only because Fender owns Studio Pro. I don't think that many people here care about the setup of Fender guitars, or rivalries among guitar makers. I also think that none of us can predict with any certainty what will happen to any of the DAWs currently being offered.

Is this true though? Don't think it's so cut and dry.

If Fender filed for bankruptcy, Servco may well attempt to structure a deal to keep Presonus (or even buy it for fair market before the filing), a very stable legacy hardware/software group with established brand trust. Maybe they would even rename it back to Studio One.

Which honestly at this point might be a net positive for the DAW...

But I do not want Fender to fail, that would be a tragedy.
I want them to start behaving themselves and to stop cutting corners.
Or at the very least, stop shooting themselves in the foot with obtuse and tone-deaf PR decisions!

You mention the Gibson-Cakewalk debacle, but to be blunt many of us here feel this has already happened in a sense with the Fender takeover.
The design direction did a 180.

 

[TimC340]

While I think Craig's right that the concern fuelling the question is what would happen to Studio Pro if Fender were to fold, I think you're also quite right that PreSonus probably would survive such an event - as would many other products in the Fender arsenal. However, I don't think that is a likely consequence of the current situation, even though this is a bit of a PR blunder on Fender's part. Hopefully the uproar will have persuaded them that they've made a misstep and they'll let it die down quietly and negotiate licencing deals with the companies they've targetted, and in the meantime perhaps revisit their own QC so that future customers can be assured that buying Fender will deliver the quality they should reasonably expect.

 

[sintil8]

The tale of the Emerald Ash Borer, and Fender... shouldn't this at least be mentioned in support of Fender.
Myself not in favour of the need to rebrand SO1, they have pulled the plug and are willing to play a role in reforestation.

Boring beetle rocks guitar makers

Dr Terry Mabbett looks at why swamp ash has struck a chord with guitar manufacturers – and how it could all end on a sour note, thanks to the…

www.forestryjournal.co.uk

Kindest regards

 

[Ken Morgan]

Who knows? When Fender makes a guitar that sells at street or close to it, they make money once. When Fender makes a software product, they have a potential to make money repeatedly with subscriptions, updates, whatever, for some time to come.

To make a guitar, there are a LOT of people, manufacturing supplies and equipment, shipping, all that. With software, there's a lot of computer power, some specialized people, but no manufacturing real estate or such...just click a button and customers get almost instant purchase gratification.

A DAW can fix a bad guitar player...a guitar player can't fix bad DAW implementation

Truth be told, I'm not sure who the ultimate master is in this anymore. Bean counters will always exist and they will always be loyal to who pays them. Pro end users relying on music tools will shop for things that reliably get the job done for their specific tasks at hand. Semi-pro and enthusiasts will get whatever the heck they want...and I believe the semi-pro/enthusiast market is where almost every music related manufacturer is trying to compete.

 

[TimC340]

No DAW is good enough to fix my guitar playing!

 

[Ken Morgan]